Nilla Bean Cupcake Cookie: Crumbl Review, Nutrition, Price, and Copycat Recipe
The Nilla Bean Cupcake Cookie has quickly become one of the most loved flavors from Crumbl Cookies. This soft, cakey vanilla cookie topped with creamy vanilla frosting delivers a cupcake-like experience in cookie form. Because of its rich flavor and comforting texture, it attracts both casual dessert lovers and serious cookie fans.
Over time, this cookie has gained massive popularity on social media, food blogs, and Crumbl fan communities. Many people describe it as a perfect balance between sweetness and softness. Others love how it feels nostalgic, reminding them of classic vanilla cupcakes made at home. Even as dessert trends change, this cookie continues to hold its place as a fan favorite.
In this complete guide, you will learn what makes the Nilla Bean Cupcake Cookie special, its history, nutrition facts, price, and availability. You will also find an easy copycat recipe, baking tips, variations, and answers to common questions.
What Is the Nilla Bean Cupcake Cookie?
The Nilla Bean Cupcake Cookie is a gourmet cookie created by Crumbl Cookies, a well-known bakery brand famous for its weekly rotating menu. This cookie features a thick, soft vanilla bean sugar cookie base. It is topped with smooth vanilla cream cheese frosting and finished with white sprinkles.
Unlike traditional crunchy cookies, this one has a cakey texture. The use of vanilla bean paste gives it visible specks and a deep vanilla flavor. Because of this, many people say it tastes more like a cupcake than a cookie.
Additionally, the frosting adds richness without overpowering the base. The result is a dessert that feels light yet satisfying. For vanilla lovers, this cookie is often ranked among Crumbl’s best flavors.
Why the Nilla Bean Cupcake Cookie Is So Popular
There are several reasons why this cookie continues to return to Crumbl’s menu. First, vanilla is a classic flavor that appeals to a wide audience. Second, the cupcake-style texture makes it different from standard cookies.
Moreover, Crumbl’s oversized portions make this cookie perfect for sharing. Many customers cut it into quarters and enjoy it with family or friends. Social media reviews also play a huge role. TikTok and Instagram are filled with positive reactions, taste tests, and copycat recipes.
Because of consistent demand, Crumbl brings this cookie back regularly. Even when it is not available, fans actively search for recipes to recreate it at home.
History and Background of the Nilla Bean Cupcake Cookie
The Nilla Bean Cupcake Cookie first gained attention around 2022, when Crumbl introduced it as part of its rotating lineup. From the beginning, customer response was extremely positive. Reviews highlighted its soft texture, rich vanilla flavor, and bakery-style appearance.
Over the years, Crumbl has reintroduced the cookie multiple times. Each time, it performs well in sales and customer ratings. By 2024 and 2025, it had become one of the most requested returning flavors.
In recent updates, Crumbl improved ingredient sourcing, especially vanilla, to enhance flavor consistency. These improvements helped maintain its reputation as a high-quality dessert.
Crumbl Nilla Bean Cupcake Cookie Review
Flavor Profile
The flavor of the Nilla Bean Cupcake Cookie is smooth, creamy, and rich in vanilla. The cookie base has a mild sweetness that allows the vanilla bean flavor to shine. Meanwhile, the cream cheese frosting adds a slightly tangy contrast.
Unlike overly sweet desserts, this cookie feels balanced. The frosting does not overpower the cookie, and each bite feels soft and flavorful. Because of this, many customers rate it highly.
Texture and Appearance
Texture is one of the strongest points of this cookie. The base is thick, soft, and moist. It has a light crumb similar to a cupcake, which makes it very satisfying.
Visually, the cookie looks elegant and simple. The white frosting and sprinkles give it a clean bakery finish. Crumbl’s attention to presentation makes it appealing even before the first bite.
Comparison With Other Crumbl Flavors
Compared to rich flavors like chocolate brownie or peanut butter cookies, the Nilla Bean Cupcake Cookie feels lighter. It is ideal for those who prefer classic flavors over heavy desserts.
While some Crumbl cookies focus on bold toppings, this one relies on quality ingredients and simplicity. That is why it remains popular across all age groups.
Nutrition Facts of Nilla Bean Cupcake Cookie
The Nilla Bean Cupcake Cookie is delicious, but it is also indulgent. Understanding its nutrition helps with mindful enjoyment.
Calorie and Macronutrient Breakdown
A full-size Crumbl Nilla Bean Cupcake Cookie contains approximately 800 to 810 calories. Most of these calories come from sugar and fat, mainly from butter, frosting, and cream cheese.
Here is an estimated nutritional breakdown per cookie:
| Nutrient | Amount | Daily Value |
|---|---|---|
| Calories | 810 | — |
| Total Fat | 34g | 44% |
| Saturated Fat | 20g | 100% |
| Cholesterol | 105mg | 35% |
| Sodium | 420mg | 18% |
| Total Carbohydrates | 113g | 41% |
| Sugars | 74g | — |
| Protein | 8g | 16% |
Health Considerations
Because of its high sugar and fat content, this cookie is best enjoyed occasionally. Many people choose to share it or save part for later. If you are watching your calorie intake, portion control is important.
Price and Availability at Crumbl
Price Per Cookie
The Nilla Bean Cupcake Cookie is usually priced at $4.99 per cookie, which is standard for Crumbl’s gourmet offerings. Although the price may seem high, the cookie’s size and quality make it worth it for many customers.
Availability Schedule
Crumbl’s menu rotates weekly. This means the Nilla Bean Cupcake Cookie is not available all the time. It often appears during special weeks, seasonal menus, or based on customer demand.
To avoid missing it, customers regularly check Crumbl’s weekly menu updates.
How to Make Nilla Bean Cupcake Cookie at Home
If the cookie is not available at Crumbl, you can easily make a copycat version at home. This recipe closely matches the original flavor and texture.
Ingredients for the Cookie Base
You will need:
- Butter
- Granulated sugar
- Powdered sugar
- Egg
- Vanilla bean paste
- Vanilla extract
- All-purpose flour
- Baking powder
- Salt
- White sprinkles
Ingredients for Vanilla Cream Cheese Frosting
- Cream cheese
- Butter
- Powdered sugar
- Vanilla bean paste
- Vanilla extract
- Heavy cream (optional)
Step-by-Step Copycat Recipe
Preparing the Cookie Dough
First, preheat your oven to 350°F and line a baking sheet with parchment paper.
Cream butter, granulated sugar, and powdered sugar until light and fluffy.
Next, add the egg, vanilla extract, and vanilla bean paste. Mix well.
Then, gently fold in flour, baking powder, and salt until combined.
Scoop equal portions of dough, place them on the baking sheet, and flatten slightly.
Bake for 11 to 12 minutes until the edges are set but the center remains soft.
Making the Frosting
While the cookies cool, beat butter and cream cheese until smooth.
Gradually add powdered sugar, vanilla extract, and vanilla bean paste.
Mix until light and fluffy. If needed, add a small amount of heavy cream.
Once cookies are completely cool, frost generously and top with white sprinkles.
Baking Tips for Best Results
Use room-temperature ingredients to ensure smooth mixing.
Do not overbake the cookies, as they should remain soft.
If frosting feels too soft, chill it briefly before spreading.
For bakery-style results, use a piping bag to frost evenly.
Variations and Flavor Twists
To keep things interesting, you can try several variations:
- Add lemon zest for a fresh citrus flavor
- Fold white chocolate chips into the dough
- Top with fresh berries for contrast
- Use colored sprinkles for holidays
These small changes allow you to customize the cookie while keeping its classic base.
Healthier Alternatives
If you want a lighter version, consider these swaps:
- Replace part of the sugar with honey or maple syrup
- Use Greek yogurt instead of some cream cheese
- Make smaller cookies for portion control
Although the taste may change slightly, these options reduce calories.
Storage and Freezing Tips
Store frosted cookies in an airtight container in the refrigerator for up to 7 days.
For freezing, freeze unfrosted cookies for up to 2 months.
Thaw at room temperature and frost before serving.
Recent Updates and Trends in 2025
As of 2025, the Nilla Bean Cupcake Cookie continues to trend online. Many food bloggers and creators share vegan and gluten-free versions. Crumbl has also improved vanilla sourcing to enhance quality.
Because of strong customer demand, this cookie remains a regular returning flavor.
Frequently Asked Questions
Its soft, cakey texture and real vanilla bean flavor make it unique compared to standard cookies.
The original version is not vegan. However, plant-based copycat recipes are available.
Yes, freeze without frosting for best results.
It usually appears every few months, depending on demand.
Coffee, tea, milk, or hot chocolate pair perfectly with its sweetness.
Final Thoughts
The Nilla Bean Cupcake Cookie is a timeless dessert that blends simplicity with indulgence. Its rich vanilla flavor, soft texture, and creamy frosting make it one of Crumbl’s most loved cookies. Whether you enjoy it from the bakery or bake it at home, this cookie delivers comfort in every bite.
If you love classic flavors and bakery-style treats, the Nilla Bean Cupcake Cookie is definitely worth trying.
