Why Crumbl Cookies Is Closed on Sundays
Crumbl Cookies has become one of the most recognizable dessert brands in the United States. Known for its oversized gourmet cookies, iconic pink boxes, and weekly rotating flavors, the brand has built a massive and loyal fan base in just a few short years. With more than 1,000 locations, millions of social media followers, and over a billion dollars in sales, Crumbl’s success is undeniable.
Yet despite this rapid growth and high demand, there’s one thing that continues to surprise both new and longtime customers: Crumbl Cookies is closed every Sunday.
In a retail world where many businesses operate seven days a week, this decision may seem unusual. However, the reason behind Crumbl’s Sunday closure is deeply intentional and closely tied to the company’s values. Let’s explore the real story behind this tradition and how it benefits employees, customers, and the brand as a whole.
The Origins of Crumbl Cookies’ Sunday Closure
Crumbl Cookies was founded in 2017 by cousins Jason McGowan and Sawyer Hemsley in Utah. From the beginning, the founders set out to create more than just a cookie company. They wanted to build a business that balanced growth with personal well-being.
One of the earliest decisions they made was to close all Crumbl locations on Sundays. This wasn’t a temporary experiment or a marketing tactic. Instead, it became a permanent, company-wide policy that has remained unchanged since the first store opened.
The founders believed that success should not come at the cost of family time, rest, or meaningful relationships. As a result, Sunday was set aside as a guaranteed day off for everyone involved in the business.
Founders’ Values and Personal Beliefs
The decision to close on Sundays is closely connected to the founders’ upbringing and personal beliefs. Growing up in a community that values Sabbath observance, Jason McGowan and Sawyer Hemsley learned the importance of dedicating one day each week to rest, reflection, and family.
Rather than separating those values from their business, they chose to incorporate them directly into Crumbl’s operating model. In their own words, shared through company statements and social platforms, Crumbl believes that “there are more important things than just sales.”
This belief has guided the brand’s growth and continues to influence decisions today, even as the company expands nationally and internationally.
Why Crumbl Chooses People Over Profits
At first glance, closing one day a week might seem like lost revenue. However, Crumbl’s leadership has repeatedly emphasized that long-term success matters more than short-term gains.
Running a Crumbl location is demanding work. From early morning baking to late-night customer service, employees put in long hours throughout the week. By closing on Sundays, the company guarantees its staff one full day to rest, recharge, and spend time with loved ones.
This approach sends a clear message: employee well-being matters.
How Sunday Closures Benefit Employees
The benefits of this policy are easy to see when it comes to employee morale and retention.
Guaranteed Rest and Recovery
A consistent day off helps prevent burnout and fatigue. Employees return to work refreshed and more focused, which improves overall performance.
Better Work-Life Balance
Knowing they’ll always have Sundays free allows workers to plan family gatherings, personal activities, or simply enjoy downtime without worrying about schedules changing.
Higher Job Satisfaction
In today’s fast-paced service industry, a guaranteed weekend day off is rare. This makes Crumbl an attractive employer and helps build a happier, more committed team.
The Positive Impact on Customer Experience
While customers may initially feel disappointed when they realize Crumbl is closed on Sundays, the policy actually enhances the overall experience.
Well-rested employees provide better service. Friendlier interactions, fresher cookies, and smoother operations all contribute to customer satisfaction. In turn, happy customers are more likely to return and recommend the brand to others.
Additionally, the Sunday closure creates anticipation. Many fans look forward to the weekly flavor reveal that takes place on Sunday evenings, building excitement for the upcoming week.
Creating Demand Through Scarcity and Anticipation
Interestingly, being closed one day a week adds a sense of scarcity to Crumbl’s products. Customers know they have a limited window to try each week’s flavors, which encourages more visits during open days.
Every Sunday, Crumbl announces its upcoming menu through social media and its app. This “flavor drop” has become an event in itself, generating buzz, online reviews, and viral content under hashtags like #CrumblReview and #TasteWeekly.
Rather than hurting sales, this strategy has helped fuel demand.
Crumbl Cookies Operating Hours
Although Crumbl is closed on Sundays, the brand offers extended hours during the rest of the week to make up for it.
Typical Crumbl Store Hours
| Day | Opening Time | Closing Time |
|---|---|---|
| Monday | 8:00 AM | 10:00 PM |
| Tuesday | 8:00 AM | 10:00 PM |
| Wednesday | 8:00 AM | 10:00 PM |
| Thursday | 8:00 AM | 10:00 PM |
| Friday | 8:00 AM | 12:00 AM |
| Saturday | 8:00 AM | 12:00 AM |
| Sunday | Closed | Closed |
These late hours, especially on Fridays and Saturdays, give customers plenty of opportunities to enjoy their favorite cookies.
Has Crumbl Ever Considered Opening on Sundays?
As of late 2025, Crumbl has no plans to change its Sunday closure policy.
Despite rapid expansion into all 50 U.S. states, Canada, and beyond, company leadership continues to reaffirm that this tradition is non-negotiable. Interviews, public statements, and social media posts consistently emphasize that family values and employee well-being remain at the core of the brand.
This consistency has helped build trust with both customers and franchise partners.
How Crumbl’s Policy Impacts Communities
Crumbl’s decision challenges the “always open” mindset common in retail. By choosing to prioritize rest, the brand sets an example for other businesses to consider more human-centered practices.
In many communities, customers appreciate supporting a company that aligns with their own values. This emotional connection strengthens brand loyalty and turns customers into long-term fans.
Tips for Planning Your Crumbl Visit
To make the most of your Crumbl Spoilers experience, a little planning goes a long way:
- Check the Crumbl app early in the week for the current flavor lineup
- Visit on Fridays or Saturdays for extended late-night hours
- Place advance orders for parties or events
- Join the Crumbl loyalty program for rewards and exclusive offers
By planning ahead, you’ll never miss out on your favorite cookies.
Final Thoughts
Crumbl Cookies’ Sunday closure is more than a scheduling choice—it’s a reflection of the brand’s core values. By putting people before profits, Crumbl has created a business model that supports employees, builds anticipation among customers, and strengthens community trust.
As the company continues to grow, one thing remains clear: this tradition isn’t going anywhere. And for many fans, that commitment makes Crumbl Cookies even sweeter.
